How a catering business structured its marketing with AI agents
Bonhomme Catering is an Australian events and dining experiences business that relied mainly on referrals to win new clients.
Simplia built a marketing operation with AI agents and automations, using Claude Code to support campaign management, results analysis and the creation of materials.
How do you do marketing with a lean team?
Bonhomme already had experience and clients, but new business came mainly through word of mouth.
Building a new acquisition channel would mean managing campaigns, producing creative, analysing results and keeping the website up to date.
All while the team needed to focus its time on delivering events.
The challenge was to build a marketing operation without significantly increasing costs or workload.
A dashboard to manage AI agents and automations
Simplia developed an environment that connects Bonhomme's core marketing activities.
Behind this structure, AI agents and automations help analyse campaigns, spot optimisation opportunities and produce on-brand materials.
The result is an operation that supports execution and decision-making, without needing a dedicated team for every activity.
- Paid Media Google Ads and Meta Ads
- Creative AI agent with brand context
- Websites and pages Development and content with AI
- Data Analysis and optimisation recommendations
Weekly analysis to guide every optimisation
The dashboard uses a recurring analysis framework to track Google Ads and Meta Ads campaigns.
Every week, the data is analysed to identify changes in performance, opportunities and the adjustments needed.
Rather than just presenting metrics, the structure helps interpret the results and recommend the next steps.
Google Ads
- Search terms
- the searches triggering the ads.
- Keywords
- performance, conversions and opportunities.
- Campaigns
- results, costs and efficiency.
- Recommendations
- adjustments suggested by the data.
Meta Ads
- Performance
- campaigns, ad sets and ads.
- Creative
- signs of fatigue and falling performance.
- Comparisons
- the ads and approaches with the best results.
- Recommendations
- creative to keep, revise or replace.
All of it, done directly from Claude.
The media manager stopped working in each platform separately and now works only in Claude. In a single dashboard, they follow every metric, talk to Claude, and Claude carries out the actions in each platform.
AI doesn't replace strategy. It helps turn data into faster, better-grounded decisions.
On-brand creative and pages
We developed an AI agent configured with Bonhomme's brand book, including its visual identity, design references and tone of voice.
It supports the creation of ads, graphic pieces and website materials, keeping them consistent with the brand.
AI was also used in the website redesign, supporting the design, copy and development of the pages.
Faster production, without losing Bonhomme's identity.
Result: ads generated by the automation
A new acquisition channel, with a lean operation
Bonhomme began generating new business opportunities through digital campaigns, no longer relying on referrals alone.
The dashboard also brought more structure to analysing results, producing materials and guiding marketing decisions.
- More structured campaign management Recurring Google Ads and Meta Ads analysis, with recommendations based on performance.
- Faster creative production An AI agent with the brand's references supports the creation of ads and digital materials.
- Less operational work Automations and agents cut repetitive tasks, freeing up time for strategy and delivering events.
More marketing capacity, without growing the team
The Bonhomme project shows how AI and automation can make a marketing operation viable for businesses with lean teams.
Simplia connected data, processes and AI agents into a structure that supports execution and decision-making.
Technology didn't replace strategy. It made carrying it out simpler and more efficient.
Does your business also need to do more with a lean team?
Find out where AI and automation can simplify your operation.