Privacy and cookie policy

Simplia is the AI adoption consultancy of Vinicius Ribeiro Damas and André Melo. They are responsible for the data collected on this website (the controllers, in LGPD terms).

For anything about your data, write to consultoriasimplia@gmail.com.

We collect what you type into our forms and what our measurement tools record about your visit.

• Contact form: first name, last name, email, phone, company, industry and message. We use it to reply to you and talk about your project.
• Free diagnosis: first name, last name, email, phone, company and industry, plus your answers in the conversation with the AI agent. To understand your business, the agent may look up public web pages, such as your company's website. If you take the diagnosis again with the same email, it picks up the previous conversation so it does not repeat questions. We use all of this to generate your diagnosis and, when it makes sense, to follow up with a proposal.
• Visit measurement: pages viewed, clicks on the main buttons, device type, browser, approximate city and where you came from. Nothing you write in the forms or in the conversation goes in here. We use it to understand what works on the site and to measure the results of our ads.

Form data is used because you asked for a contact or a diagnosis, which the LGPD calls preliminary steps to a contract, at the request of the data subject (art. 7, V).

Visit measurement relies on Simplia's legitimate interest in understanding how the site is used and how our ads perform (art. 7, IX). You can refuse it at any time, as explained in “How to refuse cookies”.

We do not sell data. It only goes through the services that make the site work, and each one uses it only for its own job:

• Railway, the cloud where our CRM runs, which stores contacts and diagnoses.
• Anthropic (Claude models), which receives your diagnosis details and the conversation with the agent to generate the report. Anthropic does not use this data to train its models.
• Google (Tag Manager and Analytics), which measures visits.
• Meta (Meta Pixel), which measures the results of our ads on Instagram and Facebook.
• Vercel, which hosts the site and logs technical access data, such as your IP address.

Some of these services store or process data outside Brazil. The CRM runs on servers in the Netherlands (Railway, EU West region, in Amsterdam). Anthropic, Google, Meta and Vercel process data mainly in the United States. These transfers follow the safeguards set out in the LGPD (art. 33), such as data protection contractual clauses.

Data may also be shared with authorities when the law requires it.

• Contacts and diagnoses: up to 2 years after the last contact. After that, we delete or anonymize the data. If you become a client, it follows the contract and the legal and tax retention periods instead. You can ask us to delete it sooner, at any time.
• Data and conversation sent to Anthropic: kept by Anthropic only for the short period set in its terms, to run and protect the service.
• Google Analytics measurement: 14 months.
• Meta Pixel: for the period set in Meta's data policy.

Cookies are small files the site stores in your browser. We use three kinds:

• Essential, which make the site work and do not depend on your choice: lang remembers your language (1 year) and simplia_consent remembers your cookie choice (6 months). During the diagnosis, the conversation is also kept in your browser until you close the tab, so a page reload does not lose it.
• Measurement, from Google Analytics: _ga and _ga_* (up to 2 years) tell one visit apart from another, without your name or email.
• Advertising, from Meta: _fbp and _fbc (up to 90 days) link your visit to an ad you saw or clicked.

Measurement and advertising cookies are on when you arrive, and the notice at the bottom of the screen lets you refuse them. If you refuse, the site stops loading Google Analytics and the Meta Pixel in this browser and deletes their cookies.

To change your mind, use the “Cookie preferences” link in the footer of any page. You can also delete or block cookies in your browser settings.

Under the LGPD, you can ask us at any time for:

• confirmation that we process your data, and access to it;
• correction of incomplete or wrong data;
• deletion, anonymization or blocking of unnecessary data;
• portability of your data to another provider;
• information on who we share your data with;
• objection to uses based on legitimate interest, such as visit measurement.

For any of these requests, write to consultoriasimplia@gmail.com. We reply within 15 days. You can also file a complaint with Brazil's National Data Protection Authority (ANPD).

To request deletion, use the subject “Data deletion” and tell us the email you used in the form. We confirm the request and delete the data within 15 days, except what the law requires us to keep.

When something changes, we update this page and the date at the top.